Making Your Blog Responsive
Mobile devices and platform have taken the blogosphere by a storm as they seem to be the mostly used devices to access the internet; it is time that you ensured that your blog has a responsive design. That said, blogs are used today to represent and sell your brand and you don’t want to be left behind by the bandwagon.
Marketing you brand means that you should tap the potential of all sources that may be trying to reach your blog. That means that all devices that are used by internet users out there should be at a position to access your site with minimal problems. Actually users shouldn’t encounter any problems at all and their online experience should be a smooth one.
Understanding a Responsive Design
A Responsive design is that which has been coded in a way that all screen sizes that access the website, then the display won’t be affected in anyway. Traditionally, webmasters would have mobile templates whereby they would create blogs for mobile devices and have all mobile devices redirect to these mobile sites.
But as the mobile devices usage is exploding from all walks of the earth, it is pertinent today have a responsive design. Below are some reasons why you will have to do so…
Improving Search Engine Optimization
Essentially, in the world or search engine optimization, it has been noted that search engines like Google are using responsiveness as a ranking tool. You don’t want to be sidelined because your blog is not responsible. That means that you need to play by the rules of search engines and if they stipulate that your web design should be mobile if at all they are to rank your blog, so be it.
Increasing User Engagement
Mobile users are easily to be frustrated with a site that doesn’t allow them to view the content. They are thus unlikely to visit the site in future if they realize that it is not responsive and instead go to other sites. You don’t want to be a culprit of all this. Moreover, as mobile user share info that they find online or on social media and other platforms, most of their target friends whom they want to share with they might probably be other mobile users and thus you might be losing much of all this traffic.
Strategically Embracing the Future
Each day, different devices are being manufactured of all ranges. In essence, you want to strategically be prepared for any eventuality that may come as more and more devices are being produced. You don’t have to keep changing the website design after each single production of new devices. This calls for responsive designs which will easily adapt to any future changes that may occur.
Therefore you will have to create a responsive design that which will allow you website to easily load on all devices. The loading time should also be fast enough so as to reduce any bounce rate which might be result from slow site loading.