Why You Need to Consider Launching a Blog
The fact that information is power can be seen today by the power and agility that has seen thousands of blogs grow up exponentially every year. There has been need for bloggers to want to connect and engage with their audience in a more personal approach unlike it used to be some years back. Blogs have become powerful tools of motivating ones audience and getting them to be ready to join the bandwagon as they become interested on what is being done every minute a positive step is taken.
I realized this when I started my blog years back so as to engage with my followers. I had got this idea from some of the leading people in the industry and I wanted to give it a try. I wasn’t much of a blogger back then, but the need to engage and share all I was doing with the visitors of my site proved to be working to those that I considered gurus.
But I had this fear that by sharing all what I was doing with others would expose me to copycats and that meant that I would be the loser here. I felt that the industry and the methods which were working for me would be entirely saturated so were the niches that I had taken much time and sacrifice to come up with. I wasn’t ready for that. Looking back today at my indecisiveness back then, I must attest that I was quite naive. I wasn’t entirely looking at the bigger picture to realize how immense the whole idea of online business was and the potential of the untapped market. Moreover, I didn’t realize the trust and confidence that I would be bestowing to my audience by engaging with them.
Why Blogging is Powerful for Online Businesses
After much consideration which took several months, I decided to give it a try. I was cautious because I knew that I was going to be more personal with my clients. I started a personal journal of the steps that I was doing in ranking my online e-stores. I went step by step in outlining all the steps that I was undertaking each day and the tricks that I was engaging in order to rank easily and hastily on search engines.
In the journals which I published at least three times a week, I would detail the steps taken and include screenshots or shot videos whereby my audience would be able to decipher all that I was doing. I then would add a link to my main website.
Be Sincere with Your Visitors Is Usually Beneficial
As time went by the blog started experiencing high growth as more visitors visited to see all that I was doing. I realized that most of the visitors were not coming from search engines but were mostly referrals from those who previous visited. Additionally, I realized that most of them were desperate for more and wanted to see know more about what I was doing.
That sent me back to the drawing table. I needed to come up with a plan of harnessing the potential of the thousands of visitors that I was receiving each month. I already had an auto responder through which I collected the emails by encouraging them to sign up for updates, but I was yet to monetize my audience.
After much deliberation, I decided to create an information product and pre-sell it to my audience. It took almost 6 months for me to do that, though today I can create a powerful product in a matter of week. After preselling the product for another 3 weeks, I launched it and the success that I achieved was immense. I realized that blogs were instrumental not only in the growth and support of a website but can also be a means of generating income online once you get your audience to be comfortable and believe in you.